when someone doing small business, the first time person see your business is your image branding, why ? it’s only chance you have to introduce your company to potential customers. If your customers like what they see, you’re one big step closer to getting their business. And then they will more interesting in your business.
For starters, your business image should reflect your company’s personality (or business brand) ? which to some degree is your personality, because you’re the owner of your business. It should also reflect your industry, along with your customer’s expectations and needs also iamge branding the defining attributes of your products and services.
Here is some test about building about creating your image branding :
- How do you want your customers to view your company? (Choose only one.)
a.Progressive c. Friendly and/or approachable
c. Friendly and/or approachable
- When it comes to your products or services, you plan to:
a. Charge more than the competition
b. Charge less than the competition
c. Charge a similar price but add value in another way (e.g., better service)
- Why did you start your own business?
a. I know the industry like the back of my hand. .
b. I saw a market opportunity and I went for it.
c. I love what I?m doing and I?m good at it
- What group of words best describes you?
a. Friendly, open-minded, stylish
b. Analytical, reliable, organized
c. Progressive, spontaneous, risk-taker
- Your customers
a. are risk-averse and/or fiscally conservative.
b. need something unique or creative.
c. want the newest technology.
Scoring:
Question #1: a) 5 points; b) 3 points; c) 1 point
Question #2: a) 5 points; b) 3 points; c) 1 point
Question #3: a) 3 points; b) 5 points; c) 1 point
Question #4: a) 1 point; b) 3 points; c) 5 points
Question #5: a) 3 points; b) 1 point; c) 5 points
If your score is 5-11, your recommended image is:
FLAIR (
Your image should project creativity, flexibility and friendliness. Your promotional materials should be creative and unique. Design examples include rounded fonts, curvy lines and warm photography or illustration.
If your score is 12-19, your recommended image is:
BOLD
Your image should project experience, strength, and stability. Your promotional materials should be conservative in tone and design - not trendy or surprising. Consider straightforward fonts like Helvetica and Times, lots of white space, and 4-color photography.
If your score is 20-25, your recommended image is:
HIGH-TECH
Your image should project innovation and technological expertise. Your promotional materials should be energetic and exciting. Italicized fonts, bold graphics, and dynamic photography work well in this category.
you should have more of one category’s qualities than the other it’s call more different than othes . Be careful of “red flags” that indicate you may be trying to be all things to all people wants . For example, it is difficult to appear both established (which implies slow to change) and progressive (which implies fast-moving).
Source : logoyes.com
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